Privacy Policy

Introduction

E.L. Photo ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website elphotoart.com and use our services.

Information We Collect

We may collect personal information that you voluntarily provide to us when you:

• Make a purchase on our website
• Create an account
• Sign up for our newsletter
• Contact us through our contact form
• Book a photography lesson

This information may include your name, email address, phone number, shipping address, billing address, and payment information.

How We Use Your Information

We use the information we collect to:

• Process and fulfill your orders
• Communicate with you about your orders or inquiries
• Send you marketing communications (with your consent)
• Improve our website and services
• Schedule and conduct photography lessons
• Comply with legal obligations

Cookies, Tracking and Analytics

We use Matomo to understand how visitors use our website — which pages are viewed, which products are of interest, and how people arrive here. Matomo runs on private analytics infrastructure operated by Co50 on our behalf. Your analytics data is not shared with, or sold to, advertising networks.

To recognise returning visitors and measure how well the site works, Matomo stores small first-party cookies in your browser. These record a randomly generated visitor identifier, the time of your visit, and how you arrived at the site. They do not contain your name, email address, or any payment information.

• A visitor identification cookie, which expires after 13 months
• A session cookie, which expires after 30 minutes of inactivity
• A referrer cookie recording how you reached the site, which expires after 6 months

When you place an order, we record the order total and the items purchased so we can understand which products sell and where our customers come from. We never send your name, email address, delivery address, telephone number, or payment details to our analytics system, and we remove security tokens from web addresses before they are recorded.

If you prefer not to be counted, you can block analytics cookies through your browser's cookie settings, use your browser's private browsing mode, or use a browser extension that blocks analytics. Most browsers also let you delete existing cookies at any time.

Third-Party Services

We use trusted third-party services to process payments (Stripe), fulfill orders, and measure how our website is used (Co50, which operates our analytics infrastructure). These services have their own privacy policies governing the use of your information.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

Your Rights

You have the right to:

• Access your personal information
• Correct inaccurate information
• Request deletion of your information
• Opt out of marketing communications

Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Email: justin@elphotoart.com

Location: Coventry, Rhode Island